Whether a start-up company or if your just in need of a brand refresh of your existing identity our approach is first to listen to our client, gaining a strong understanding of the business and target audience. We then research the competitors, and carefully craft the best possible solution through ideas that focus on achieving your specific, unique objectives.
There are three basic options when considering a logo.
Compelling and uncomplicated images that resonate your brands image in a literal or graphical method. Think, Apple, Volkswagen, Nike and you'll instantly conjure the iconic symbol associated with each. Simple powerful imagery can leave a lasting impression.
Combining your company or brand name into a uniquely styled font treatment. Careful selection of the correct font or creation of a bespoke typeface is critical to conveying your brand ideals. Google, Ebay and Sony are examples of strong, influential logotypes carrying a memorable visual presence.
Offering the best of both, this logo option is great for building brand recognition as they are both visually strong and explanatory. Mercedes Benz, Adidas, McDonalds are prime examples, globally recognised by either the symbolic or textual representation.
Brand guidelines are essential in effectively managing implementation and brand consistency. They act as an enforcer, policing the brand usage of your identity, without which you have no means of controlling where and how your brand is used. Guidelines can be included within your package if you choose.